Kogdenko V.G.National Research Nuclear University MEPhI, Moscow, Russian Federation kogdenko7@mail.ru ORCID id: отсутствует SPIN-код: отсутствует
Importance The article analyzes companies operating in the quaternary sector of the economy (digital economy). Objectives The study aims to investigate the specifics of companies operating in the digital economy and to develop proposals for improving their analysis. Methods The methodology of the study rests on the stakeholder theory and resource-based approach to organizational analysis. Results I developed a methodology that is in sync with the specifics of companies operating in the quaternary sector of the economy. It includes seven steps. At the first step, corporate competitive advantages are assessed. At the second step, risks generated by key stakeholders are analyzed, including those associated with intellectual capital and social and reputation capital. At the third step, intellectual capital is examined, followed by social and reputation capital and its four components. At the fifth step, company's cash flows and financial solvency are estimated; at the sixth step, efficiency of investment activities is evaluated on the basis of cash flows from operations and financing. At the final step of the analysis, value drivers that relate directly to intellectual capital and social and reputation capital, and company's intrinsic value are estimated. Conclusions and Relevance The proposed methodology helps assess corporate operations in the digital economy through a stakeholder approach. The article may be useful for analysts involved in corporate performance appraisal using integrated reporting.
Ключевые слова: stakeholder, analysis, digital economy
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