Subject The research focuses on the investing activity of insurance companies, evaluates development opportunities and interaction with other actors of financial markets. Objectives The research examines opportunities for investing activities of insurers, substantiates prospects and aspects for further improvement. Methods We applied analytical and statistical methods. Results We reviewed the opportunities of the Russian insurers to develop their investing activities, focusing on trends in insurance premiums, growth in insurance reserves and equity, accumulation of capital and premiums in the insurance market, interpenetration of the insurance and banking sectors. The article points out key aspects to invest in and provides the rationale. Conclusions and Relevance The Russian insurers have good opportunities for investing activities as life insurance reserves and capital increase. Bank deposits will remain the main financial vehicles. The banking sector becomes more reliable and lucrative for insurers, allowing them to make a marketable and reliable portfolio, albeit less profitable. Trust management may take the leas among other services. Optimizing the investment portfolio through trust management, entities will gain a profitable investment option, though a more risk one.
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